PRESS ROOM

BRAND IDENTITY

SAN corporate identity guide

Every institution has an integrated structure inside. The position off the institution outside the world develops in line with the corporate identity. Before anything else corporate identity is an indicator of consistency within the institution. Brand identity allows an institution to engrave their name into the brains and the image of the institution to reach their target in the shortest way. The purpose of each institution is to make their presantation in the best and most reliable way together with to deliver their messages to the right target in the right way. Each task done during corporate identity project is a tool to reach this purpose.

The first chain of corporate identity is designing the logo. Therefore logo (emblem, logo or logotype) when designing application areas should be considered very detailed, the technical capabilities should kept in mind in order to calculate the applicability of it. Consistency is a must for Brand identity rules. Corporate Identity should be prepared according to technical requirements and opportunities of all areas which it will be implemented. Selecting a color, format or a material which will show different characteristics in different areas can damage the consistency of the corporate identity. An Identity which is prepared in elaborately would damage the image and position of the institutions and would create an unreal perception.